01
Frame the problem
Clarify the objective and what information is missing.
From ambiguous case questions to a recommendation you can explain. Work through the assumptions and the next follow-up.
“A retailer has steady revenue but falling profit. How would you structure the investigation?”
“Fulfilment costs rose after expansion. What would you test first?”
Clarify the objective and what information is missing.
Practise organising the case into a clear, explainable approach.
Account for new evidence without losing the original business question.
See the product. Try a real question. Make your own decision.