01
Understand the customer
Respond to the actual concern instead of jumping into a generic pitch.
Practise discovery, objection handling, customer conversations, and examples from your own sales experience.
“A customer says a competitor is 20% cheaper. How would you respond?”
“They also need to make a decision this week. What would you ask next?”
Respond to the actual concern instead of jumping into a generic pitch.
Use a clear starting point and deeper reasoning to prepare your response.
Keep the customer’s priorities and constraints in the same conversation.
See the product. Try a real question. Make your own decision.